Element451 AI Platform and CRM

1

Element Admissions

Supports recruitment, application management, and enrollment workflows. Includes embedded AI agents such as the Recruiter Agent, Admissions Advisor Agent, Application Fraud Detector Agent, and Application Reader Agent. Features include dynamic applications, file review tools, appointment scheduling, event management, campaigns, and student journey tracking. Powered by Element Core for data unification, security, and integration.

2

Element Engagement

Designed to serve as the digital front line for institutions. Includes live chat, the Chatbot Agent, Bolt Discovery (AI website search), and no-code landing page tools. Enables instant support and multi-channel communication across departments. Includes Element Core for SIS/LMS integration, role-based permissions, and student record management.

3

Element Marketing

Enables intelligent, automated, and scalable marketing across channels. Includes AI-powered agents for lead generation, campaign creation, and copywriting. Institutions can launch personalized campaigns, build branded microsites, and leverage packs of proven content and workflows. Backed by Element Core for contact management, data privacy, and insights.

4

Element Success

Drives proactive student support and retention. Includes the StudentHub portal and embedded AI agents (e.g., Academic Advisor Agent, Financial Aid Advisor Agent, Peer Advisor Agent). Offers nudging, appointment scheduling, alerts, and early intervention based on engagement scoring and risk modeling. Element Core ensures FERPA compliance, centralized data, and secure collaboration across teams.

5

Element One

Full access to the Element451 AI-first platform, including all four offerings: Admissions, Engagement, Marketing, and Success. Element One provides a unified digital workforce for the entire student lifecycle—allowing institutions to reduce manual work, personalize engagement at scale, and integrate seamlessly with systems like institutions’ SISs and major LMSs. Includes full use of Element Core for enterprise-grade security, automation-ready workflows, and centralized student data.

6

Optional Services + Add-Ons

These services can be purchased in addition to any Element451 offering:

• Snowflake Data Sharing (Reader) – Secure, real-time access to Element451 data from your Snowflake instance using the reader account model.

• Snowflake Data Sharing (Full Sharing) – Enables your institution to directly integrate with Element451 data via Snowflake sharing features.

• Managed Integrations – Integrations managed by the Element451 team to ensure seamless, secure, and reliable data exchange across systems. Element451 provides direct support for integration with Ellucian Colleague and Banner (via Ethos), Workday, Anthology, Populi, and batch file-based systems. These integrations are implemented and maintained by Element451, minimizing the lift for institutional IT teams and ensuring ongoing data accuracy across platforms.

• Additional Instance Purchase – For institutions requiring a separate instance (e.g., for CE/Workforce, international units, or sandbox use).

• Dedicated Support – Depending on offering(s) purchased - additional live support seats (max 5), professional service credits (max 5), set number of hours of implementation support (max 10), quarterly check in meetings with a Dedicated Account Manager, monthly support office hours, and Engage Summit passes (max 2)

• Premium Support – Depending on offering(s) purchased - includes all Dedicated Support features plus additional live support seats (max 10), larger amount of professional service credits (max 10), additional implementation hours (max 20), monthly check-in meetings with a Dedicated Account Manager, monthly support office hours, and additional Engage Summit passes (max 4)

• Professional Services – Includes training, strategic consulting, implementation optimization, and custom workflows.